Font57? What’s that all about?

When I started  my copywriting agency in 2009 I enlisted the help of friends to come up with a suitable name.   A lot of copywriters use puns around ‘word’ or ‘write’ as part of their company identity.  I wanted to be different.  So gathered up some mates and off we all went to the local pub to do some serious creative thinking.

Huddled up in the Eagle & Child with a bottle of lukewarm pinot grigio,  I tried to rally the focus group into some ‘blue sky thinking’.  Don’t you just hate corporate-speak?  I got a lot of suggestions - from the bizarre to the barking.  Some made me blush.  Some could have got me arrested.  Eventually somebody attempted to compare my business with a well-known baked bean manufacturer.  We had a lot in common, he argued.  They had a core product of ‘canned food’ but among the little tins you had a choice of 57 varieties.    My business had one core service ‘copywriting’ but it also provides a variety of tasty marketing morsels to suit any company’s palate.  OK, enough of the bean metaphors.

Hmm, font57?  It kind of rolled off the tongue – a nice bit of alliteration.  It was a little bit clever, slightly surreal but not actually poncy.  It said something about the business too.  At font57, I like to think we do more than just write words down.  I’m a creative person.  I design sales slogans and messages and I carefully choose the right style and tone.  So, font57 it is....

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